Top 5 Maps and Navigation Apps Performance in Kenya, Q4 2022

In the fourth quarter of 2022, the maps and navigation apps market in Kenya showcased interesting trends across downloads and active user metrics. Here's a closer look at the performance of the top 5 apps, based on data from Sensor Tower.

Bolt: Request a Ride, published by Bolt Technology, saw its weekly downloads fluctuate throughout the quarter. Starting at 23.2K downloads in late September, Bolt's downloads dipped slightly but experienced a significant increase in December, peaking at 35.3K. Active users for Bolt remained relatively stable, with a slight dip towards the end of December, closing the quarter at approximately 255.1K.

Faras - Request a Ride from Faras Technologies experienced a dramatic surge in downloads during the quarter. Starting with a modest 232 downloads in late September, the app saw a massive spike in early December, reaching 97.1K downloads. This surge was mirrored in active users, which peaked at 135.1K in mid-December before stabilizing around 38.5K by the end of the month.

Uber - Request a ride, a well-established player from Uber Technologies, Inc., maintained steady download numbers, starting at 10.2K in late September and reaching 18.7K in mid-December. Active users showed a consistent pattern, beginning at 317.8K and ending the quarter with a slight decrease to 279.2K.

inDrive. Save on city rides, published by ® SUOL INNOVATIONS LTD, also saw varied download numbers. The app started with 5.3K downloads in late September, peaking at 14.2K in mid-October, and then tapering off to 4K by the end of December. Active users for inDrive remained relatively stable, peaking at 131.3K in mid-October and closing the quarter at around 106.4K.

Maps Driving Directions, from APPSZONE, had a fluctuating download pattern, beginning with 10K downloads in late September, decreasing significantly in October, and then seeing a resurgence to 6.4K in early December. Active users followed a similar trend, starting at 5.5K, peaking at 6.3K in early October, and ending the quarter at 3.6K.

The data reveals the dynamic nature of the maps and navigation app market in Kenya, with significant variations in user engagement and download trends. For more detailed insights and data, visit Sensor Tower.